WHO ARE WE?

About Us

FIRSTMARK

Our Market Niche

If you have a business, you have a brand – and it is really silly not to register it. Lots of people think “oh, it’s hard” or “I will never afford it” or “I am too small” – or even “I hate lawyers!”. And that’s only those who think about the subject at all. Well… probably you are smart enough to have thought of it or you wouldn’t be reading this brilliant piece of prose.

We love brands – and we love to help people register them – without getting skinned. We also hate nonesene and pettifogging so the plan here was to cut through all the complications and long, complicated meetings and pare the whole thing down to its bare bones.

So, we started FIRSTMARK. It stands for economical branding – the way to get the rights you need without all the complication. Try us – we think you will be pleasantly surprised.

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Firstmark operates in conjunction with Firstmark Group in the Caribbean

About Firstmark Group

Firstmark in South Africa is an offshoot of the Caribbean based Firstmark Group, a truly international trademark firm, which was founded in Bermuda and provides services throughout the Caribbean. It was founded by John Cunningham many years ago and has gained strength and a stellar reputation over the years.

Our practice encompasses virtually all areas of business including financial and insurance services, real estate and retail services, entertainment services, motor vehicles, petroleum, non-alcoholic and alcoholic beverages, chemicals, foods, cosmetics, pharmaceuticals, telecommunications, computers and programming, electronics, toys and clothing.

Trademarks, patents, copyrights, trade secrets, distribution contracts, licensing, mergers and acquisitions, changes in ownership and transfers of rights, entertainment and media law, information technology and Internet law.

WHAT WE ARE EXPERT AT

Why Clients Choose Us?

Are you ready to protect your brand as a trade mark in order to prevent copycats from stealing your asset? There are a number of entrepreneurs out there who prefer not to hand their trade mark portfolio to conventional Intellectual Property law firms for reasons of cost; but do not want the stress of trying to register their marks themselves. CIPC does not allow non attorneys to represent clients in applications and will reject applications immediately submitted by people who are not appropriately qualified.

Economark is allied to a highly experienced Intellectual Property firm of attorneys which allows us to ensure that your application is properly prepared and submitted, and followed up by experienced practitioners, but at a significantly lower cost than a law firm. Their knowledge, experience and guidance will help prevent any costly mistakes which might affect your marketing campaign and opposition to your trade mark assets.