FIRSTMARK
An Experienced IP Company
ABOUT FIRSTMARK
Firstmark is allied to a highly experienced intellectual property and specialist trade mark firm, whose expert staff understand the nuances associated with trade mark applications. This allows us to ensure that your application is properly prepared and submitted, and followed up by experienced experts, but at a significantly lower cost than a traditional law firm.
Why Trade Mark?
IP BENEFITS
Trade Marks
TRADE MARKS ARE AN EFFECTIVE COMMUNICATION TOOL
In a single brand or logo, trade marks can convey intellectual and emotional attributes and messages about you, your company, and its reputation, products and services. Your trade mark doesn’t need to be a word. Designs can be recognized regardless of language or alphabet. The Nike “Swoosh” design is recognized globally.
TRADE MARKS MAKE IT EASY FOR CLIENTS TO FIND YOU
The marketplace is crowded and it is hard to distinguish your business from your competitors. Trade marks/brands are an efficient commercial communication tool to capture client attention and make your business, products and services stand out. Clients viewing a trade mark immediately know who they are dealing with, the reputation of your business and are less likely to look for alternatives. Your brand could be the critical factor in driving a client’s purchase decision.
TRADE MARKS ALLOW BUSINESSES TO EFFECTIVELY UTILIZE THE INTERNET AND SOCIAL MEDIA
Your brand is the first thing clients enter into a search engine or social media platform when looking for your products and services. Higher traffic on a website or social media platform translates into higher rankings, bringing even more traffic, more clients and more brand recognition.
TRADE MARKS ARE A VALUABLE ASSET
Trade Marks can actualise the increase in value caused by your business growth. They can lead the way for expansion from one industry to another, for example Caterpillar, who have progressed from yellow metal to footwear. Trade marks are a property asset that can be bought, sold, licensed or used as a security interest to secure a loan to grow your business.
TRADE MARKS CAN HELP SECURE THE BEST STAFF
Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates. Employee retention can be higher if employees have positive feelings for the brand and the products and services offered.
TRADE MARKS LAST FOR A DECADE AND ARE A BARGAIN TO OBTAIN
Your trade mark will last for a ten-year period in the Republic of South Africa. Firstmark can manage new trade mark registration or renewals for you.
Why Clients Choose Firstmark?
There are a number of entrepreneurs out there who prefer not to hand their trade mark portfolio to conventional legal firms who specialise in Intellectual Property for reasons of cost. The stress and pitfalls of trying to register their marks themselves can have significant unfortunate financial consequences. CIPC does not allow non trade mark attorneys to represent clients in applications and will reject any and all such applications submitted by people who are not adequately qualified.
Economark has highly qualified staff, with many years of experience, to ensure your application is properly prepared and submitted, and constantly followed up at a significantly lower cost than a specialist intellectual property law firm.
Detailed knowledge of the subtleties, based on years of experience, can prevent later very expensive challenges to your marketing campaign.
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FIRSTMARK